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EXPERIENCE

Illumination Health + Home

Marketing Manager

2024 - 2025

Santa Ana, CA

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  • Collaborate with the executive leadership team and the board of directors to design and execute impactful marketing and communications strategies that advance organizational goals.

  • Oversee brand management to ensure consistent, mission-driven messaging across all internal and external communications, marketing materials, and digital platforms.

  • Manage marketing and events budgets and allocate resources effectively to achieve marketing goals within budgetary constraints.

  • Supervise vendors, contractors, and marketing staff to ensure high-quality, timely deliverables that meet budget requirements.

  • Lead the planning, production, and facilitation of all-staff meetings, developing agendas, presentations, and visual materials that inform, engage, and unify employees.

CalOptima Health

Marketing & Outreach Specialist

2023 - 2024

Orange, CA

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  • Manage print, digital, and out-of-home advertisements through project management skills.

  • Build and maintain strong relationships with community leaders, service providers, and advocacy groups to strengthen outreach and engagement.

  • Coordinate multiple projects and deadlines simultaneously.

  • Create and deliver comprehensive reports on print and broadcast media metrics.

Orangewood Foundation

Marketing Specialist

2018-2023

Santa Ana, CA

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  • Increased social media followers and engagement by 115% by planning and executing social media advertising campaigns across platforms such as Instagram, Facebook, Twitter, YouTube, LinkedIn, etc.

  • Manage all aspects of event logistics, including a yearly $1.3 million event budget, comprehensive marketing and communication strategies, and tracking and analyzing event metrics.

  • Ensured that the materials synthesized complex information into a visually engaging format that was easily comprehensible for viewers and stakeholders.

  • Directed cross-functional collaboration with marketing and PR agencies and external partners, overseeing proposal review, strategy development, and full campaign execution to strengthen brand positioning and visibility.

EDUCATION

California State University, Fullerton

Bachelor of Arts, Communications

Fullerton, CA

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During my time at Cal State Fullerton, I was involved in the Public Relations Student Society of America (PRSSA), where I served as the Event Director. In this role, I led the planning and execution of a regional conference for western PRSSA chapters, coordinating logistics, speakers, sponsorships, and promotion efforts. The experience strengthened my leadership, project management, and event strategy skills. Plus, it sparked my passion for creating impactful, well-executed experiences that bring people together around a shared mission/goal.

SKILLS

Project Management

Budget Management

Marketing Analytics

Event Planning & Execution

Graphic Design

Brand Development & Management

Digital Marketing

Communications (Internal & External)

Visual Storytelling

Strategic Planning & Analysis

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